It has a name!

Transmedia storytelling! 

Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies, and is not to be confused with traditional cross-platform media franchises,[1] sequels or adaptations.”

Beautiful. I love it. I want to do it.

Thank you, Robert Matney, for your HowlRound article “Hacking Theatre in a Networked World” that introduced me to the idea.

Wow, my mind is afire.

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